Welcome to rediem! 👋

We’re so glad you’ve joined us!

If you’re reading this, it probably means you’re ready to revamp your loyalty program, but not entirely sure where to begin, but we’ve got you covered! This module contains a basic summary of best practices to consider before launching your program, all the way from your program’s goals to generating pre-launch hype!

<aside> 💡 For technical support in getting your program up and running, be sure to visit the rediem help center. The playbook is your strategic/creative support!

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Overall Best Practices:

1. Define Your Goals: Before diving into setting up your loyalty program, identify your objectives. Whether it's increasing customer retention, driving repeat purchases, or promoting your sustainability story, clarity on your goals will guide your program's structure and implementation.
2. Focus on a Mission: Given the growing importance of mission-driven companies to consumers, incorporate actions and rewards into your program that relate to your own brand mission and identity. For example, a sustainably driven company may encourage customers to recycle packaging, participate in beach clean-ups, or choose eco-friendly products, and reward them with points accordingly. A health-oriented company may create actions and challenges around a healthy diet, habit change, fitness, or random acts of kindness.
3. Set Actions and Rewards: Utilize rediem's functionality to set actions that customers can complete to earn rewards. Consider actions that align with your brand's values and mission, such as making sustainable purchases or engaging with your community. There are a few ways to approach actions:
   1. Evergreen Actions: These are the core actions that will always be on your dash. Think: connecting on social, recycling your packaging, or finding the product in-store. You’ll want to have at least 3 evergreen actions to give your customers plenty to engage with when they discover your platform!
   2. Time-Limited Actions: These are actions you may want to add and remove seasonally, or when you feel like the program needs a shake-up. You can also add actions to align with marketing campaigns (e.g. Earth Month - rewards for getting outside) or brand goals (e.g. find us in-store at a new retailer to get more foot traffic).
4. Create Challenges: Leverage rediem's challenge feature to gamify customer engagement and generate excitement. Challenges are time-limited and usually have a bonus reward or prize associated with completion (ex. participate in Plastic Free July to be entered into a co-branded giveaway) Challenges can be centered around impact initiatives, product launches, marketing campaigns, or community-building activities. For a more in-depth review about our challenge feature, check out the module here.

Now that we’ve covered the basics, let’s start building the customer journey:

Best Practice: What to Put into Your First Intro Email Announcing the Program

1. Welcome Message: Start by warmly welcoming customers to your loyalty program and expressing gratitude for their support.
2. Program Overview: Provide a brief overview of your program, highlighting its benefits and how customers can participate. It’ll also be helpful to include details and screenshots on how your program works.
3. Actions and Rewards: Outline the actions customers can take to earn points and the rewards they can expect to cash in. Make it clear and easy to understand to entice your customers to get involved!
4. Challenge Announcement: Introduce any upcoming challenges or events happening within your loyalty program to generate excitement and encourage immediate engagement. Be sure to include a timeline or countdown to create a sense of urgency.
5. Call-to-Action: Encourage customers to start earning rewards right away by visiting your website or downloading your app with a direct link to make it a seamless experience.