What is the Geolocation feature?

Rediem allows you to take your loyalty and engagement platform to the streets - we’re truly omnichannel!

We do this through geolocation, a feature we baked into our software to identify the geographical locations of a user. Note: they opt into this - and it’s only tracking while the website is open on their phone - we take data privacy seriously!

We pin-point real-world location through a combination of GPS (Global Positioning System), Wi-Fi, cellular network data, and IP addresses. Why does this matter? This helps us set up and accurately track your location-specific actions, like finding your product in at of your stockists, attending a live brand event, or bringing a reusable mug to a coffee shop.

What are the general benefits of geolocation?

1. Enhanced User Experience: Geolocation enables personalized experiences based on the user's location, such as providing relevant content, nearby deals, or localized information.
2. Location-Based Marketing: Businesses can leverage geolocation data to target users with location-specific promotions, nudges, offers, and advertisements, increasing engagement and conversion rates.
3. Improved Navigation: Geolocation powers mapping and navigation apps, helping users find directions, locate nearby points of interest, and plan routes efficiently.
4. Geofencing Capabilities: Geolocation allows the creation of virtual boundaries or geofences around specific locations. This enables businesses to send targeted notifications or trigger actions when users enter or exit these areas.

How can you make the most of it with rediem? (+examples!)

1. In-Store Challenges: Geolocation adds a dynamic element to in-store challenges. By utilizing geolocation, brands can ensure that participants are physically present in the store to complete tasks or scavenger hunts. For example, a retail brand could create an in-store scavenger hunt where participants must visit specific locations within the store and verify their presence using geolocation check-ins.
2. Location-Based Rewards: Geolocation enables brands to offer location-based rewards for customer engagement. When customers complete actions or challenges at specific geographic locations, such as visiting multiple franchise locations, they can receive rewards such as bonus points or discounts. This encourages customer participation and drives foot traffic to various store locations.
3. Community Events: Geolocation facilitates the organization of community events or meetups tied to specific locations. Brands can leverage geolocation to coordinate group activities or challenges at designated venues, fostering a sense of community among participants. For instance, a fitness brand could host outdoor workout sessions in local parks, with participants checking in via geolocation to join the event and track their progress.
4. Geofenced Actions: Geofencing allows brands to trigger actions or challenges when customers enter predefined geographic areas. By setting up geofences around store locations or event venues, brands can deliver targeted notifications or offers to nearby customers. For example, a restaurant chain could send a special promotion to customers who enter a geofenced area around a newly opened restaurant, encouraging them to visit and dine.
5. Location-Specific Content: Geolocation enables brands to deliver location-specific content or challenges based on the user's real-time location. This personalized approach enhances customer experiences by providing relevant information or offers tailored to their current whereabouts. For instance, a travel app could recommend nearby attractions or activities based on the user's location, enhancing their overall travel experience.