vivforyourv.com

Repeat Purchase Rate ⬆️ 45% since the loyalty program launch

Loyalty members make up 65% of total sales

Program has driven an average of 5 actions/member

About

Viv is the future of period care, making better-for-you, high performing, sustainable period products with a modern health education approach. They are Gen-Z’s cool big sister that educates their community on periods and hormone health

Challenges

Main Takeaways

• Viv wanted to create a loyalty program that was in line with their mission; to be a sustainable, better-for-you Gen-Z brand that felt like your older sister. They didn’t want the loyalty program to feel overly transactional and had specific goals around community engagement.
• Viv had launched challenges in the past but executed on them manually - having customers submit images as part of an “Earth Day” challenge and were looking for a better way to engage with their customers in this way.
• After looking at their data, Viv realized they had a 23% repeat purchase rate that they were looking to increase.
• Taking all this information into account, Viv knew their loyalty program reinforce an emotional connection to the brand through shared values that emphasized community.

“ The future of loyalty is top of mind and it is important that the program feels emotionally connected to the brand and not super transactional. We want to build a community.”

Kelly Donohue

Digital Marketing & Design Director

Solution

Main Takeaways