https://tru.earth/

AOV increased ⬆️ by 70% for active loyalty members

Drove 150K in direct revenue & over 2M in indirect revenue in the first 6 months

Program has driven an average of 7 actions/member

About

Tru Earth Eco-Strips are vegan-friendly, paraben-free and gentle enough for even the most sensitive skin. NO PLASTIC JUGS: Our laundry detergent sheets' eco-friendly design has a smaller carbon footprint than liquid or powder detergents.

Challenges

Main Takeaways

• Wanted to build a community through meaningful and mission-aligned customer engagement. Most interested in customers’ participation in program activities and ongoing interactions with the brand.
• Brand sentiment/association— use surveys and NPS scores to understand awareness about the brand and its sustainability mission. Wanted to differentiate Tru Earth from Amazon and other channels
• Wanted to increase collaboration with other sustainability brands to support cross-promotion activities and reach their target demographic of conscious consumers
• Beyond traditional business metrics, they wanted to measure the success of the program by the program's impact on social or environmental causes

Solution

Main Takeaways

• Assessing Tru Earth’s main goals — customer engagement and retention, brand sentiment, and cross-brand partnership— Rediem helped them build a program perfect for their goals
• Customers took mission-aligned actions, learned about brand partnerships, tracked their individual impact, and came back to make repeat purchases.