When setting up your loyalty program, one of the most important steps is assigning a point value to each action and reward. This determines how quickly your customers can earn rewards and ultimately how motivating your program is.
Most programs follow a points-for-purchase model, with two common structures:
These systems let you scale rewards in a predictable way, while leaving room for bonus points on other types of engagement.
Below is a suggested range of point values for common actions and rewards based on both the 1 point per $1 spent and 5 points per $1 spent models. You can adjust based on your brand goals, average order value, and how quickly you want customers to earn rewards.
| Category | 1 point per $1 spent | 5 ponts per $1 spent |
|---|---|---|
| Basic Actions (follow on Instagram, like on Facebook, etc.) | 2-5 points | 5-10 points |
| Custom Evergreen Actions (image-based actions, receipt uploads, etc.) | 5-10 points | 10-20 points |
| Limited Time Challenges | 10-20 points | 20-40 points |
| Order Discount | 20 points for $1 off | 100 points for $1 off |
| Rewards | Scales based on value | Scales based on value |