Instructions: We recommend sending this survey to your customers at least six months after launching your loyalty program.

1. Awareness and Membership

• Are you aware of [Loyalty Program Name]?
  • Yes
  • No
  • I’m not sure
• Are you a member of [Loyalty Program Name]?
  • Yes
  • No
    • If no, please specify why:
      • I haven't heard of it
      • I'm not interested in rewards
• How did you first hear about [Loyalty Program Name]?
  • [Brand Name]’s website
  • Email
  • Social Media (Instagram, Facebook, Tik Tok)
  • SMS
  • A friend
  • I don’t remember

2. Participation

• If yes, how many actions have you taken on [Loyalty Program Name]?
  • None
  • One or two
  • Three to five
  • Five to ten
  • I have taken every action

3. Likes and Motivations

• What do you enjoy most about the program? (Select all that apply)
  • Limited time challenges
  • Evergreen challenges
  • Unique rewards
  • Community interactions
  • Enhanced connection to the brand
  • Rewards for non-transactional actions
  • Rewards for being a subscriber
  • [Brand Points Name] for purchases
  • Other (please specify): ________
• What motivates you to participate in [Loyalty Program Name]? (Select all that apply)
  • Earning rewards
  • Connection to the brand
  • Enjoyment of challenges/activities
  • Desire for special offers/perks
  • Other (please specify): ________

4. Reward Redemption

• Have you redeemed a reward yet?
  • Yes
  • No
    • If no, please specify why:
      • Not a member
      • I don't have enough points
      • I don’t know if I have enough points
      • I don’t know how to redeem points
      • I don’t know what rewards are available
• If you have enough points, why haven’t you redeemed a reward? (Select all that apply)
  • I want to save up for a larger reward
  • I don't have enough points
  • I don’t find the reward options appealing
  • I forgot about the program
  • The process is too complicated
  • Other (please specify): ________

5. Satisfaction and Feedback

• How would you rate your overall satisfaction with [Loyalty Program Name]?
  • Very satisfied
  • Somewhat satisfied
  • Neutral
  • Somewhat dissatisfied
  • Very dissatisfied
• How easy is it to use [Loyalty Program Name]?
  • Very easy
  • Somewhat easy
  • Neutral
  • Somewhat difficult
  • Very difficult

6. Future Participation

• How likely are you to continue participating in [Loyalty Program Name]?
  • Very likely
  • Somewhat likely
  • Neutral
  • Somewhat unlikely
  • Very unlikely