Being present across all customer touchpoints is critical. Whether it’s through social media (think: TikTok shop (until it potentially closes) or Insta shopping features), online marketplaces like Amazon, or direct-to-consumer and physical retail spaces or pop-up activations, your brand needs to connect seamlessly with customers wherever they are. Rediem is here to bridge the gap between online and offline, transforming every interaction into an opportunity for engagement.

With rediem, you can gather valuable insights from retail interactions just as effectively as from direct-to-consumer sales. Traditionally, retail data has been a black box—once a customer walks out of a store, their shopping preferences, habits, even basic information remain unknown. Rediem changes that by enabling you to capture and utilize customer data across all sales channels, creating a comprehensive rewards ecosystem that recognizes and rewards your customers, no matter where they choose to shop. Prepare to enhance your customer interactions and build lasting loyalty with a strategy that’s as versatile as it is effective.

<aside> 💡 Read our Full Blog for an In-Depth Review with Industry Examples Here: https://www.ripplrewards.com/post/omnichannel-ecommerce

</aside>

How to integrate rediem into your omnichannel strategy

Using rediem, you can effortlessly link all your sales touchpoints, creating a cohesive and engaging customer journey. Here's how you can make the most of rediem to enhance your brand's presence across various channels.

Connect Rediem to Social Media: Engage, Share, Celebrate

• Share Rediem Widget URL in Stories: Share the URL that links directly to the rediem widget on your site in your Instagram or Facebook stories to directly promote active participation in your loyalty program. This keeps the engagement visible and accessible.
• Create Carousel Posts: Regularly share carousel posts that highlight the best content from your community feed or showcase new rewards and actions. This not only keeps your audience informed but also engaged with the latest your brand has to offer.
• Highlight Charity Partnerships: Each month, feature a charity partner from your platform (e.g. create a custom reward that customers can redeem as a donation to that partner, or create a custom action that encourages customers to engage with that mission — signing petitions, attending charity events or cleanups, etc.) This not only showcases your brand's commitment to social causes but also encourages customers to participate in these meaningful campaigns.
• Customer Shoutouts: Make your customers feel special by reposting their rewards community feed content and giving them shoutouts on your brand pages. This recognition not only fosters loyalty but also encourages more customers to share their experiences with your brand.
• Link to Instagram Shop: If you use Instagram Shop (integrated with your Shopify store), rewards points will be automatically allocated for loyalty members. This creates a smooth pathway from engagement to purchase, enhancing the customer shopping experience.

Connect Rediem to Retail: Activate, Reward, Verify

Incorporating rediem into your physical retail strategy can significantly enhance how customers interact with your brand in-store:

• Reward for Receipt Scanning: Encourage customers to scan their purchase receipts using rediem to earn rewards points. This simple action ties their in-store purchases back to your digital ecosystem.
• Geolocation: Utilize geolocation technology to reward customers when they find your product in-store. Create fun in-store activations like taking ‘shelfies’ or participating in scavenger hunts to drive traffic to new or existing stockists.
• Grassroots Merchandising: Empower your customers to act as your grassroots merchandising team. Have them take photos of your products on shelves, ensuring proper placement and visibility while rewarding them for their efforts. You can stop paying your merchandizing agency ;)
• Pop-Ups and IRL Activations: Use rediem geolocation to drive traffic and engagement at any kind of in-person event or activation your brand hosts.

Connect Rediem to Marketplaces: Track, Reward, Integrate