I. Pre-Launch Set-Up

1. Send Teasers

• Create a teaser campaign to build anticipation:
  • Email:
    • Design an intriguing email template hinting at the upcoming program
    • Use language that creates curiosity and excitement
    • Consider a countdown timer to launch day
  • SMS:
    • Craft a short, mysterious message about something exciting coming soon
  • Social Media:
    • Create a series of teaser posts across all platforms
    • Use engaging visuals or short video clips to hint at program benefits
    • Encourage followers to guess what's coming

2. Plan a Kick-Off Challenge

• Plan an exciting giveaway challenge to generate buzz and kick off the loyalty program
• Structure the challenge to encourage program sign-ups and engagement
• Announce the challenge via:
  • Dedicated email campaign
  • SMS blast
  • Social media posts across all platforms

3. Prepare Program Launch Announcement

• Email and SMS
  • Create an engaging announcement email template
  • Design a concise SMS message with a link to more information
  • Highlight key benefits and how to join
• Social Media
  • Create a Reel showcasing program highlights and benefits
  • Design a Carousel post detailing:
    • Main program benefits
    • Different ways to earn points
    • Exclusive perks for members
• More Guidance HERE

4. Create a Banner

• Design an eye-catching banner with a clear Call-to-Action (CTA) for program sign-ups
• Ensure the banner is adaptable for various placements:
  • Website header or footer
  • Email templates
• Include key program benefits or a compelling reason to join
• Test the banner across different devices and screen sizes for responsiveness

II. Post-Launch Email Campaigns