Nudges are powerful on-site prompts that encourage customers to engage with your rediem loyalty program during key moments of their shopping journey. By strategically placing nudges, you can drive program participation, increase reward redemption, and grow your brand community. This module will guide you through how to effectively use each type of nudge to maximize engagement.

Types of Nudges and Best Practices

1. Product Nudges

Purpose: Display point values or impact numbers on product pages to show the benefits of purchasing through the loyalty program.

Best Practices:

• Use impact-driven messaging whenever possible.
• Ensure visibility without disrupting the shopping experience.

2. Cart Nudge

Purpose: Encourage customers to sign up for or utilize their loyalty rewards before proceeding to checkout.

Best Practices:

• Remind customers of their point balance and redemption opportunities.

3. Cart Sidebar Nudge

Purpose: Display loyalty benefits in the mini-cart or cart drawer, ensuring visibility before checkout.

Best Practices:

• Reinforce the value of joining or using loyalty points.
• Offer one-click enrollment or redemption options.

4. Checkout Nudge (Shopify Plus Only)

Purpose: Provide a final reminder to engage with the loyalty program at checkout.

Best Practices:

• Highlight available discount value to encourage redemptions.