In today's market, consumers are not just buying products; they are investing in values. The modern shopper is more informed, more concerned about the planet, and more interested in the ethics behind their purchases than ever before. This shift means that for brands, transparency and accountability are not just optional—they are essential. Tracking the real-world impact of your products is no longer just about compliance; it's about connecting with your customers, building trust, and fostering loyalty. That's where we come in.
We are proud to be the only loyalty program that enables brands like yours to define, track, and showcase the direct impact of your products on the environment and society, specifically on the customer level. Many brands use impact reports to showcase cumulative impact, but we let individual customers see the dent they alone are making! This unique capability allows you to not only promise but prove that you are making a difference.
<aside> đź’ˇ For technical support getting your impact indicators up and running, visit our help center article on Setting Up Impact Numbers.
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Understanding that every brand is unique, we offer the flexibility to choose up to three key impact indicators that resonate most with your brand values and customer base.
You’ll want to pick an indicator you can confidently track on the product-SKU level. This lets us track your individual customers’ impact automatically as they continue to shop with you
Here are some examples of the indicators you can track:
Remember, we also allow you to run impact history, so your existing customers will not start with an impact of 0 - it will accurately reflect their purchase history to date!
Incorporating impact metrics into your marketing strategies not only informs customers of their contributions but also strengthens their connection to your brand. Here are some innovative ways to communicate these numbers: