https://andorwillow.com/

Increased Reviews by ⬆️ 55% since the loyalty program launch

Increased conversion rate by 23% with sign-up offer

Loyalty members spend 36% more than non-loyalty members

About

Founded in Toronto, Canada, Andor Willow develops, designs, and distributes their wood panels from right here in North America. This ensures the highest standard in our product design, as well as fast and stress-free shipping for our customers.

In connection with our inspiration, Andor Willow's ethos is to do our part for the planet. We plant one tree for every panel we sell and pay extra for carbon-neutral shipping on every order.

Challenges

Main Takeaways

• Andor Willow wanted to drive an increase in reviews with the program — they had tried adding prompts in their email flows but felt there wasn’t enough of an incentive
• Having a huge focus on impact with a tree planted for every order, Andor wanted to highlight impact as part of the customers’ loyalty profile
• They also had a goal to incentivize friend referrals - before rediem, they had nothing in place to encourage customers to refer their friends

“ I really liked the ability to make the program feel unique to us and the ability to add impact numbers to customers profiles was amazing since as a brand we plant a tree for every panel sold.”

Devon Howard

CEO

Solution

Main Takeaways

• Assessing Andor’s main goals — increasing reviews, highlighting impact, and increasing referrals — rediem helped them build a program perfect for their goals